Project Overview
Expanding Audience.
The redesign journey with Kim Gross posed several key challenges. Firstly, rebranding from "Unlock Your Mind" to a more relatable and personal identity required strategic thinking to convey her unique coaching approach while broadening her appeal.
Expanding her services to include Individual and Group coaching was essential, demanding clear communication of her diverse support offerings.
Lastly, integrating podcast and speaker features, along with an engaging online quiz, necessitated a careful balance of content and functionality for a holistic user experience.
In summary, these challenges revolved around rebranding, service expansion, enhancing the introduction, and integrating interactive features, all vital for connecting effectively with her target audience and facilitating meaningful personal growth journeys.
Kim Gross Coaching
Kim Gross, a Life Coach known for her expertise in helping people pleasers and perfectionists, approached us to revamp her website, previously designed by the agency a few years ago. The previous site, "Unlock Your Mind," was limited in scope, primarily focusing on Rapid Transformational Therapy. Our mission was to create a more versatile website that incorporated a broader range of services, a fresh visual identity, and a clear articulation of Kim's unique coaching philosophy.
Solutions
Time to Empower.
The redesign journey with Kim Gross posed several key challenges. Firstly, rebranding from "Unlock Your Mind" to a more relatable and personal identity required strategic thinking to convey her unique coaching approach while broadening her appeal.
Expanding her services to include Individual and Group coaching was essential, demanding clear communication of her diverse support offerings.
Lastly, integrating podcast and speaker features, along with an engaging online quiz, necessitated a careful balance of content and functionality for a holistic user experience.
In summary, these challenges revolved around rebranding, service expansion, enhancing the introduction, and integrating interactive features, all vital for connecting effectively with her target audience and facilitating meaningful personal growth journeys.
Overview
A fresh visual identity.
Kim Gross, a Life Coach known for her expertise in helping people pleasers and perfectionists, approached us to revamp her website, previously designed by the agency a few years ago. The previous site, "Unlock Your Mind," was limited in scope, primarily focusing on Rapid Transformational Therapy. Our mission was to create a more versatile website that incorporated a broader range of services, a fresh visual identity, and a clear articulation of Kim's unique coaching philosophy.